AI Revolution Unavoidable, Will Impact Every Aspect of Human Life: Samsung Mobile Business COO
Samsung Electronics says the artificial intelligence revolution is inevitable and will impact industries far beyond the technology sector. Speaking about the company’s AI strategy, Won-Joon Choi said AI will transform fields such as healthcare, legal services and human resources while gradually becoming a normal part of everyday devices. Samsung plans to expand AI capabilities to around 800 million devices using a hybrid model that combines on-device and cloud AI. The company is also partnering with AI platforms such as Perplexity AI and Google Gemini while emphasizing privacy, transparency and support for local languages as AI adoption grows globally.

Key Highlights
- Samsung executive says the AI revolution is inevitable and will affect every area of human life.
- Artificial intelligence will transform industries such as healthcare, law, human resources and many others, not just the tech sector.
- Experts believe AI development is still in its early phase, so continuous research and investment are necessary.
- Over time, AI will become so integrated into devices that people may stop noticing it as a separate technology.
- Samsung plans to expand AI features to around 800 million devices, doubling the number from last year.
- The company is using a hybrid AI model combining on-device and cloud AI.
- Samsung is also working with partners such as Perplexity AI and Google Gemini to improve AI capabilities.
- The company emphasizes privacy, transparency and local language support for users.
Artificial intelligence is becoming one of the most important technological changes in modern history and according to Samsung leadership, its influence will reach almost every part of human life.
Speaking during a recent media interaction, Won-Joon Choi, Chief Operating Officer of the Mobile Experience Business at Samsung Electronics, said the AI revolution is unavoidable and people must prepare for the transformation it will bring.
AI Will Transform Many Industries
Choi explained that unlike earlier technological waves such as the internet or smartphones, artificial intelligence will have a much broader impact across multiple industries.
According to him, AI will change how work is done in sectors like healthcare, legal services and human resources, along with many other fields. He emphasized that AI’s influence will not be limited to technology companies alone and professionals across different sectors must be ready for these changes.
He also acknowledged that global technology companies are currently investing huge amounts of money in artificial intelligence research and development. However, Choi believes that AI technology is still in the early stages of its evolution and significant research and innovation will still be needed in the coming years.
AI Will Eventually Become Invisible
When asked whether the heavy promotion of AI features could make consumers uncomfortable or overwhelmed, Choi explained that this reaction is common whenever a new technology emerges.
Over time, as AI becomes more deeply integrated into devices and applications, people will start seeing it as a normal part of technology rather than something new or unusual. Eventually, users may not even feel the need to call these features “AI” because they will simply become part of everyday digital experiences.
Samsung Expanding AI to More Devices
Samsung is also working to make artificial intelligence more widely accessible. The company plans to bring AI features to around 800 million devices by the end of the year, which is double the number of devices supported last year.
This move is part of Samsung’s strategy to expand AI capabilities across its global ecosystem of Galaxy devices.
Hybrid AI Model for Better Performance
To achieve this, Samsung is adopting a Hybrid AI model, which combines processing done directly on the device with processing handled through cloud servers.
This approach helps deliver faster AI responses while still enabling advanced capabilities that require powerful computing resources.
Partnerships and Focus on Privacy
The company is also open to collaborating with different AI technology providers to improve the experience for users. Samsung has already announced partnerships with AI platforms such as Perplexity AI and Google Gemini, which will help bring advanced AI features to Galaxy smartphones and other devices.
Another important focus for Samsung is user privacy and transparency. The company says that sensitive information should remain stored on the device whenever possible rather than being sent to cloud servers.
This approach is intended to ensure that users feel safe and confident when using AI-powered features on their devices.
Future Plans for AI Development
Looking ahead, Samsung also plans to expand AI capabilities to support more local languages and build partnerships with additional companies as it develops new AI technologies, including future systems based on agent-style AI.
Overall, the message from Samsung’s leadership is clear: artificial intelligence is expected to become a fundamental part of everyday life and industries, businesses and individuals must prepare for the widespread changes it will bring.
References
- AI revolution unavoidable, will impact every aspect of human life: Samsung Mobile Business COO
